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Writer's pictureMatthias Zwingli

Get started with AI: A practical guide for your business

Updated: 4 days ago

The buzz around AI can be overwhelming. From ghost writer to chatbots, it feels like there’s an AI solution for everything. But for many businesses, diving headfirst into the vast ocean of AI can seem scary.


Here's the good news: you don’t have to do everything at once. 

Starting small and focused can deliver quick wins without unnecessary risks.



How can you get your AI projects started?

These steps will change the way you look at AI and help you understand that AI isn’t about doing everything—it’s about doing something smarter.


  1. Start simple

Starting your AI journey doesn’t mean tackling the hardest challenges. Begin with low-hanging fruits—those repetitive, time-consuming tasks that slow your team down.


Examples of simple AI implementations:

  • Customer service automation: Use AI chatbots to handle FAQs, like password resets or return policies.

  • Data entry and sorting: Employ AI tools to process forms or classify emails.

  • Content summarization: Save time by using AI to extract key insights from lengthy reports.


By automating these tasks, you free up your team to focus on high-value work. These small successes build confidence and create momentum for adopting AI further.


  1. Focus on non-sensitive areas

When starting out, it’s wise to focus on areas that don't involve sensitive or critical data. These carry higher risks in terms of compliance, security, and potential errors.


Why start with non-sensitive tasks?


  • It minimizes regulatory concerns. Think EU AI Act and other regulations.

  • It avoids steep costs for advanced security features.

  • It allows teams to experiment with fewer repercussions.


  1. Test, learn, refine

Adopting AI isn’t a one-and-done process. It’s about testing solutions, learning from outcomes, and refining your approach. Think of it like conducting small experiments.


How to implement the test and learn approach effectively


  1. Make it concrete: What task are you solving exactly? Are you reducing response times, improving accuracy, or cutting costs?


  2. Build Feedback Loops: Analyse how customers or employees interact. This helps you to understand areas of improvement and excel on that. Use key performance indicators (KPIs) to assess impact. For example, track customer satisfaction (CSAT) after deploying an AI chatbot.


  3. Iterate: If something doesn’t work as expected, adjust or focus on another area. AI thrives on continuous improvement.


Infographic titled "3 steps to AI for businesses" includes Start Simple, Focus on Non-Sensitive Data, and Test, Learn and Refine with queries.
AI Guide

It's time to get you started!

How can you identify the best starting point?

Not all tasks are created equal when it comes to AI automation. To choose the right place to begin, ask yourself:


  • Is the task repetitive? AI excels at handling routine, rule-based processes.

  • Does the task impact multiple teams? Cross-functional benefits amplify AI's value.

  • Can success be measured easily? Start with tasks where impact can be tracked through metrics like time saved or error rates reduced.


Pro Tip: Use a simple matrix to evaluate potential AI tasks by complexity and value. Start with high-value, low-complexity tasks.


Customer service automatisation chart

Shift the Mindset: Small Wins Lead to Big Results

AI adoption is not about replacing your team or overhauling every system. It’s about augmenting your team’s capabilities and building efficiency.


What a “small win” looks like:

  • A marketing team saves hours by using and employee GPT to automise social media content production.

  • A TelCo reduces customer support tickets by 15%.


These small steps build trust in AI’s potential and pave the way for more complex implementations.


Real-Life Success Stories



Conclusion


AI doesn’t need to be complex or intimidating. Start with small, manageable tasks that have a tangible impact. Focus on repetitive, non-sensitive processes, and adopt a test-and-learn mindset.


Your first steps into AI don’t need to be groundbreaking—they just need to be smart. By starting small and building from there, you’ll unlock efficiency, innovation, and growth.


Ready to make your business smarter? Contact us for an assessment.




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